Our Story

NORÁ was founded in 2016 on the belief that true style should feel like second nature and resonate with who you are. With roots across the United States—from Los Angeles to New York—we draw inspiration from the vibrant energy of American cities to create pieces that feel just right for you—uniquely you.

After years of having multiple locations across the country, we’ve now fully transitioned online, shaping the next chapter of our story. We are not just another lifestyle brand. We are a product-driven brand that stands for uncommon quality and the beauty of effortless choices.

Quality

NORÁ prioritizes quality by meticulously curating each design. From technical sketches to fabric selections and mood boards, we ensure that every detail reflects our commitment to elegance and craftsmanship. By embracing timeless styles and refined materials, NORÁ creates pieces that embody modern sophistication and effortless beauty.

Sustainability

At NORÁ, we are deeply focused on the future of our planet. We believe that using sustainable, responsibly sourced fabrics is an essential way to reduce our footprint. However, we recognize that the cost and limitations of fully sustainable materials can make them challenging to use exclusively.

That’s why we currently incorporate 20% sustainable fabrics into our collections. This balance allows us to offer elegant, high-quality pieces at an accessible price—because every woman deserves to feel confident and beautiful.

In The Future

We will continue to seek high-quality, affordable sustainable fabrics and improve our supply chain to minimize waste throughout the production process. Our goal is to have more than 90% of our products made from sustainable materials by 2030.

Our Purpose

NORÁ is creating a sophisticated style universe for confident, modern women who move effortlessly between work and leisure. Breaking free from the limitations often imposed on personal style, NORÁ offers ever-evolving, elevated pieces that are versatile, easy to wear, and designed to celebrate both individuality and connection.